Operating Marketing Manager
You shape Bonsai's B2B marketing strategy together with our CEO and execute it yourself, from plan to published content.
About the role
Why this role exists
Bonsai is building the digital backbone of Dutch industry, and that story deserves a well-thought-out strategy and someone who makes it happen. As Operating Marketing Manager you sit down with our CEO to set the B2B marketing strategy: which stories we tell, on which channels, for which audiences.
And it doesn't stop there: you execute the strategy yourself. You travel with us to quays, warehouses and construction sites, shoot and edit it all yourself, and turn complex AI software into content that lands: short-form for LinkedIn, Instagram and TikTok, and long-form work like cases and videos with real depth.
The role
What you'll do
You work directly with our CEO on strategy, and with sales and delivery on execution.
- Set and sharpen the B2B marketing strategy together with the CEO.
- Execute the strategy yourself: from content calendar to publishing.
- Create short-form and long-form content: shooting, editing, publishing.
- Come along to clients and projects to capture the stories.
- Measure what works and adjust the approach accordingly.
Your profile
What you bring
- Strategically strong: you think in audiences, channels and funnel, not just individual posts.
- Very strong at creating content: shooting and editing, short-form and long-form. This is a must.
- Experience with, or a strong affinity for, B2B marketing.
- Self-reliant: from strategy to published content, without anyone needing to steer you.
- Flexible and willing to travel with us.
A plus, not a requirement
- A portfolio of short-form and long-form content.
- Experience with tech or software marketing.
- Motion graphics or sound design.
- Experience with SEO, email marketing or marketing analytics.
Stack & tools
Your first stretch
Your first months
You know our clients and stories, and your first content is live.
There's a B2B marketing strategy in place that you set together with the CEO.
The strategy is running: a steady rhythm of content and a recognisable style across our channels.
What we offer
Working at Bonsai
Production, not POCs
Your work runs every day at companies like HDG, Rederij de Jong and Cabooter. No pilots that end up in a drawer.
Ownership from day one
Small team, real responsibility. Spot a gap and you go after it, and your work ends up live at the client.
The best AI tools
You work with Claude Code, ChatGPT, Figma and Copilot. We automate our own work just as hard as the client's.
Rotterdam, hybrid
A tight-knit base in Rotterdam, freedom to work where you're productive. Your word is your word: deliver what you promise.
The process
How your application unfolds
Questionnaire
A short questionnaire of 3 to 5 minutes.
Intro call
A 30-minute conversation with our recruiter.
Case
A technical or practical case of 1 to 2 hours.
Final round
A closing conversation with the team, 45 to 60 minutes.
Frequently asked questions
Good to know
Do you work remotely or in the office?
Hybrid. Our base is Rotterdam (Westblaak), where we see each other regularly. Beyond that you're free to work where you're productive.
Do I have to meet every requirement to apply?
No. If you recognise yourself in the role and most of the points, apply. We look at what you can do and how fast you learn, not at a checklist.
Which language do you work in?
Dutch in the office and with clients. Some of our work and documentation is in English. For most roles, fluent Dutch ranges from a strong advantage to a firm requirement.
Which AI tools do you use yourselves?
Claude Code, ChatGPT, Copilot and Figma, among others. We automate our own work as fanatically as the client's.
How quickly will I hear back after applying?
Usually within a few working days. The whole process, from questionnaire to final round, typically takes two to three weeks.
I don't see a matching role. Can I still apply?
Yes. Send an open application to talent@bonsaisoftware.nl and tell us what you'd like to build.
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